现在是自媒体时代，大众都喜欢通过短视频来获取信息。以往各大电商平台都是以商品图片为主来介绍商品，现在基本商品主图中都会有一个介绍视频。视频的好处是生动有趣，让客户能更直观的了解商品。
不少做电商运营、内容营销以及跨境电商的朋友，会有大批量的获取淘宝商品视频的需求。下面介绍一下技术层面如何实现。
公共参数
| 名称 |
类型 |
必须 |
描述 |
| key |
String |
是 |
调用key（必须以GET方式拼接在URL中） |
| secret |
String |
是 |
调用密钥 |
| api_name |
String |
是 |
API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache |
String |
否 |
[yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type |
String |
否 |
[json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang |
String |
否 |
[cn,en,ru]翻译语言，默认cn简体中文 |
| version |
String |
否 |
API版本 |
请求参数
请求参数：num_iid=906637149849
参数说明：num_iid:淘宝商品ID
API响应示例
"item": {
"num_iid": "906637149849",
"title": "南在南方网红爆款厚底人字拖鞋女款夏外穿2026新款百搭软底凉拖鞋鞋",
"detail_url": "http://item.taobao.com/item.htm?id=906637149849",
"pic_url": "//img.alicdn.com/imgextra/i1/181441304/O1CN01nh2zTN1LVHVzbBH9w_!!181441304.jpg",
"price": "45.90",
"orginal_price": "45.90",
"cid": "201276457",
"item_imgs": [
{
"url": "//img.alicdn.com/imgextra/i1/181441304/O1CN01nh2zTN1LVHVzbBH9w_!!181441304.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i3/181441304/O1CN01OOOGBN1LVHW0B6f5D_!!181441304.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i2/181441304/O1CN01iEKEug1LVHW2nhbOi_!!181441304.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i1/181441304/O1CN01tXcf811LVHW1Ryt8q_!!181441304.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i1/181441304/O1CN01e9swMe1LVHW3goxGR_!!181441304.jpg"
}
],
"brand": "无品牌",
"props": [
{
"name": "品牌",
"value": "无品牌"
},
{
"name": "风格",
"value": "休闲"
},
{
"name": "里料材质",
"value": "PU"
},
{
"name": "尺码",
"value": "35,40,37,36,38,39"
},
{
"name": "销售渠道类型",
"value": "纯电商(祇在线上销售)"
},
{
"name": "适用对象",
"value": "青年"
},
{
"name": "适合场合",
"value": "日常"
},
{
"name": "帮面材质",
"value": "PU"
},
{
"name": "鞋制作工艺",
"value": "黏胶鞋"
},
{
"name": "后跟高",
"value": "中跟(3-5cm)"
},
{
"name": "上市年份季节",
"value": "2025年夏季"
},
{
"name": "产地",
"value": "中国"
},
{
"name": "鞋垫材质",
"value": "PU"
},
{
"name": "跟底款式",
"value": "平底"
},
{
"name": "图案",
"value": "纯色"
},
{
"name": "鞋底材质",
"value": "橡胶"
},
{
"name": "鞋靴闭合方式",
"value": "一脚蹬"
},
{
"name": "颜色分类",
"value": "银色,紫色,黑色,紫色升级版,黑色升级版,米色升级版,银色升级版,米色"
}
],
"num": 200,
"nick": "南在南方女鞋",
"seller_id": "181441304",
"video": {
"url": "https://cloud.video.taobao.com/play/u/181441304/p/2/e/6/t/1/514242949225.mp4?appKey=38829"
},
"_ddf": "ykn"
},获取到的商品视频
编辑
