图片搜索商品列表API的应用场景和API调用示例实操（淘宝京东1688）
淘宝图片搜索商品列表 API 的核心价值是解决 “看图找货” 的需求，主要应用于帮助用户快速定位图片中的商品、辅助电商相关角色提升效率，以及实现平台功能闭环，具体场景可分为 4 类。
1. 普通消费者：“看到喜欢的，直接搜同款”
这是最贴近大众的基础场景，解决 “看到实物 / 图片却不知道在哪买” 的痛点。
具体场景：逛街时看到别人穿的外套、刷短视频看到博主推荐的家居用品、在杂志上看到喜欢的饰品，只需拍下图片或保存图片，通过集成该 API 的 APP / 工具上传，即可直接获取淘宝平台上的同款、相似款商品列表。
核心价值：替代 “关键词描述” 的复杂搜索过程，降低购物门槛，提升找货效率。
2. 电商平台 / 工具：“集成‘拍搜’功能，提升用户留存”
各类电商相关 APP 或工具会集成该 API，打造核心功能吸引用户，增强自身竞争力。
具体场景：
购物类 APP：在 APP 内新增 “拍照搜款” 按钮，用户上传图片后直接展示淘宝商品列表，无需跳转至淘宝，实现 “搜 - 看 - 买” 闭环（需符合淘宝平台规则）。
比价工具：用户上传某款商品图片，通过 API 获取淘宝不同卖家的报价，自动整理比价列表，帮助用户选择低价商品。
核心价值：丰富自身功能，满足用户 “便捷搜货” 需求，提升用户活跃度和留存率。
3. 电商从业者：“辅助选品、竞品分析、快速找货”
淘宝卖家、代购、供应链选品人员等，会用该 API 提升工作效率，降低运营成本。
具体场景：
卖家选品：看到某款商品在社交平台走红（如小红书爆款），上传图片通过 API 获取淘宝同款的销量、价格、评价数据，判断该款商品是否有上架潜力。
代购找货：客户发过来一张商品图片，需求 “代购同款”，通过 API 快速定位淘宝上的对应商品，确认货源、价格后，直接对接采购，无需手动翻找。
竞品监控：上传自家商品图片，通过 API 查看平台上相似款商品的定价、促销活动，及时调整自家商品的价格策略。
核心价值：减少手动搜款、数据整理的时间，让选品、找货、竞品分析更高效。
4. 内容平台：“‘种草’后直接‘拔草’，打通转化链路”
小红书、抖音、快手等内容平台，会通过该 API 连接 “内容种草” 与 “商品购买”，提升商业转化。
具体场景：博主发布穿搭、测评类内容时，在内容中插入 “同款商品” 入口，用户点击后上传内容中的商品图片（或系统自动识别图片），通过 API 调用淘宝商品列表，用户可直接跳转至淘宝购买，实现 “看内容 - 搜商品 - 下单” 的无缝衔接。
核心价值：缩短 “种草” 到 “拔草” 的路径，提升内容的商业变现效率，同时为平台带来佣金收益（需接入淘宝联盟等合规渠道）。
item_search_img-按图搜索淘宝/京东/1688商品（拍立淘）
公共参数
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：imgid=http://g-search3.alicdn.com/img/bao/uploaded/i4/O1CN01IDpcD81zHbpHs1YgT_!!2200811456689.jpg&img_type=
参数说明：imgid:图片地址(仅支持图片链接.jpg/png)
如:https://img.alicdn.com/imgextra/i3/15353738/TB2HDHAqN9YBuNjy0FfXXXIsVXa_!!15353738-0-beehive-scenes.jpg
img_type:图片类型(默认为0，如果正常图片没数据，可传1试试)
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
|
items |
items[] | 0 | 按图搜索淘宝商品（拍立淘） | |
|
pagecount |
Int | 0 | 3 | 总页数 |
|
total_results |
Int | 0 | 60 | 商品总数量 |
|
real_total_results |
Int | 0 | 60 | 商品总数量 |
|
item |
item[] | 0 | 商品详情数据 | |
|
page_size |
Int | 0 | 20 | 接口返回数量 |
|
page |
Int | 0 | 1 | 页码 |
测试步骤
1、将以下图片上传，获取图片地址
编辑
2、进入API测试，请求参数传入图片地址。
编辑
3、获取返回数据，解析商品
"items": { "pagecount": 1, "total_results": 60, "real_total_results": 60, "item": [
{ "title": "男童秋冬季三合一冲锋衣外套2025新款秋装儿童上衣连帽男孩痞帅潮", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01mX7b0A1Kv6GWp24xg_!!4611686018427383785-0-item_pic.jpg", "promotion_price": "119.00", "price": "139.00", "num_iid": "970238718965", "is_tmall": "tmall", "area": "湖北 黄冈", "detail_url": "https://item.taobao.com/item.htm?id=970238718965"
},
{ "title": "儿童装男童冲锋衣三合一春秋款2025新款秋冬季中大童男孩秋装外套", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01dPhJBZ1X5QaUT56ps_!!4611686018427381016-0-item_pic.jpg", "promotion_price": "119.00", "price": "139.00", "num_iid": "971577724783", "is_tmall": "tmall", "area": "湖北 黄冈", "detail_url": "https://item.taobao.com/item.htm?id=971577724783"
},
{ "title": "法国Uamtor男童秋冬季外套2025新款中大童可拆卸三合一冲锋衣款潮", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN011qmhfG254gtUStSXu_!!2212443047473.jpg", "promotion_price": "368.00", "price": "736.00", "num_iid": "983289524687", "is_tmall": "taobao", "area": "江西 抚州", "detail_url": "https://item.taobao.com/item.htm?id=983289524687"
},
{ "title": "男童冲锋衣三合一可拆卸秋冬款2025新款秋季中大儿童男孩秋装外套", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01MNZLt71X5QaVJSc45_!!2115822872.jpg", "promotion_price": "119.00", "price": "139.00", "num_iid": "970494506033", "is_tmall": "tmall", "area": "湖北 黄冈", "detail_url": "https://item.taobao.com/item.htm?id=970494506033"
},
{ "title": "男童冲锋衣三合一春秋款2025新款儿童装秋冬季中大童男孩秋装外套", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN016V52dz1CPU00qMBR5_!!4611686018427385481-0-item_pic.jpg", "promotion_price": "119.00", "price": "139.00", "num_iid": "970932125198", "is_tmall": "tmall", "area": "湖北 黄冈", "detail_url": "https://item.taobao.com/item.htm?id=970932125198"
},
{ "title": "法国Rouje Dsyle男童外套秋冬季可拆卸三合一冲锋衣中大儿童男孩", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01dDrzPe2AZtxegjC3Y_!!717988218-0-alimamacc.jpg", "promotion_price": "339.00", "price": "439.00", "num_iid": "978955006169", "is_tmall": "taobao", "area": "上海", "detail_url": "https://item.taobao.com/item.htm?id=978955006169"
},
{ "title": "男童秋季外套2025新款中大儿童三合一秋冬冲锋衣款可拆卸男孩秋装", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01g7bgtH27ZUkrLsjgP_!!4611686018427385907-0-item_pic.jpg", "promotion_price": "119.00", "price": "139.00", "num_iid": "970936513111", "is_tmall": "tmall", "area": "湖北 黄冈", "detail_url": "https://item.taobao.com/item.htm?id=970936513111"
},
{ "title": "潮童轻奢男童冲锋衣三合一外套2025春秋新款连帽上衣帅气时髦风衣", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01roC58R1UTINyIyHTo_!!4611686018427382214-0-saturn_solar.jpg", "promotion_price": "219.00", "price": "219.00", "num_iid": "975013085442", "is_tmall": "taobao", "area": "浙江 湖州", "detail_url": "https://item.taobao.com/item.htm?id=975013085442"
},
{ "title": "Next inss男童连帽冲锋衣2025秋冬季新款中大童三合一可拆卸外套", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01f8q1PW1RfiHPkvDLo_!!1828202139.jpg", "promotion_price": "359.00", "price": "539.00", "num_iid": "984268748248", "is_tmall": "taobao", "area": "福建 厦门", "detail_url": "https://item.taobao.com/item.htm?id=984268748248"
},
{ "title": "法国Uamtor男童秋冬款2025新款外套儿童户外连帽秋装三合一冲锋衣", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01lHJ2wM1XXMkwxD5XI_!!2203366092933.jpg", "promotion_price": "368.00", "price": "736.00", "num_iid": "982318783227", "is_tmall": "taobao", "area": "江西 抚州", "detail_url": "https://item.taobao.com/item.htm?id=982318783227"
},
{ "title": "法国男童秋冬外套2025新款秋季可拆卸三合一冲锋衣款中大儿童男孩", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01G27km81CD7JNk7Rwe~crop,180,0,1080,1440~_!!2200650580046.jpg", "promotion_price": "239.00", "price": "339.00", "num_iid": "981304832735", "is_tmall": "taobao", "area": "上海", "detail_url": "https://item.taobao.com/item.htm?id=981304832735"
},
{ "title": "迪士尼男童加绒套装2025新款工装风防风软壳休闲冲锋外套儿童冬装", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN013mBwSg29w3VFR57xe_!!4611686018427381907-0-saturn_solar.jpg", "promotion_price": "189.90", "price": "189.90", "num_iid": "980383853405", "is_tmall": "taobao", "area": "湖北 宜昌", "detail_url": "https://item.taobao.com/item.htm?id=980383853405"
},
{ "title": "男童春秋冬款外套中大男孩儿童加绒加厚三合一冲锋风衣冬季帅气潮", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01Gyedzm2Dcb91J4aya_!!909268630.jpg", "promotion_price": "138.00", "price": "138.00", "num_iid": "986650204493", "is_tmall": "tmall", "area": "浙江 湖州", "detail_url": "https://item.taobao.com/item.htm?id=986650204493"
},
{ "title": "法国男童秋冬外套2025新款秋季可拆卸三合一冲锋衣款中大童男孩秋", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01Tjlfpp1HVxge2Yth6~crop,180,0,1080,1440~_!!2200705580764.jpg", "promotion_price": "249.00", "price": "249.00", "num_iid": "979049975680", "is_tmall": "taobao", "area": "上海", "detail_url": "https://item.taobao.com/item.htm?id=979049975680"
},
{ "title": "韩国Uamtor2025新款男童冲锋衣秋冬可拆卸三合一中大儿童痞帅外套", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01ZAzkqk1zbJPFubFgb_!!836026732.jpg", "promotion_price": "378.00", "price": "756.00", "num_iid": "979689612074", "is_tmall": "taobao", "area": "江西 抚州", "detail_url": "https://item.taobao.com/item.htm?id=979689612074"
},
{ "title": "卓诗尼男童冲锋衣冬季2025新款儿童防风夹克可拆卸三合一冬装外套", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01TMjMC81CwuvOmEVyM_!!4611686018427385186-0-saturn_solar.jpg", "promotion_price": "31900", "price": "31900", "num_iid": "989224344726", "is_tmall": "tmall", "area": "浙江 杭州", "detail_url": "https://item.taobao.com/item.htm?id=989224344726"
},
{ "title": "儿童装男童冬装加厚外套2025新款中大童秋冬季三合一可拆卸冲锋衣", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01ozKP5q1UeHtQ4TRYp_!!4174682542.jpg", "promotion_price": "119.00", "price": "139.00", "num_iid": "981099155354", "is_tmall": "tmall", "area": "浙江 湖州", "detail_url": "https://item.taobao.com/item.htm?id=981099155354"
},
{ "title": "男童冲锋衣三合一可拆卸外套2025新款中大儿童秋冬装男孩秋季潮酷", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01h6cx6U1SBJbmChIDl_!!4611686018427385120-0-item_pic.jpg", "promotion_price": "119.00", "price": "199.00", "num_iid": "982237643224", "is_tmall": "tmall", "area": "浙江 湖州", "detail_url": "https://item.taobao.com/item.htm?id=982237643224"
},
{ "title": "香港BAKUXIA男童秋冬外套2025新款中大儿童可拆卸三合一冲锋衣潮", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01rwUnZx2EPbW81qGrR_!!2219079758737.jpg", "promotion_price": "279.00", "price": "348.75", "num_iid": "978718812353", "is_tmall": "taobao", "area": "福建 泉州", "detail_url": "https://item.taobao.com/item.htm?id=978718812353"
},
{ "title": "【秀场同款】 ASK儿童外套男童登山服2025秋冬中大童加厚防风棉衣", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01sRFA7y1DDrYpFBYDV_!!4611686018427386599-0-saturn_solar.jpg", "promotion_price": "28800", "price": "28800", "num_iid": "962454860490", "is_tmall": "tmall", "area": "浙江 杭州", "detail_url": "https://item.taobao.com/item.htm?id=962454860490"
},
{ "title": "男童外套秋冬款2025新款秋季可拆卸三合一冲锋衣中大儿童男孩秋装", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01MEylsP1m7uz9LvBYl_!!4611686018427382748-0-item_pic.jpg", "promotion_price": "129.00", "price": "159.00", "num_iid": "981430231573", "is_tmall": "tmall", "area": "浙江 湖州", "detail_url": "https://item.taobao.com/item.htm?id=981430231573"
},
{ "title": "男童外套秋冬款2025新款儿童装夹棉加厚冲锋棉衣服三合一大童冬装", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01oFoh8326hS1wyBBTq_!!4611686018427383021-0-item_pic.jpg", "promotion_price": "115.00", "price": "115.00", "num_iid": "985463009866", "is_tmall": "tmall", "area": "浙江 湖州", "detail_url": "https://item.taobao.com/item.htm?id=985463009866"
},
{ "title": "男童外套秋冬款2025新款儿童装冬季冲锋衣三合一可拆卸中大童冬装", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01wudtNh1w7arXWeQ5v_!!4611686018427381877-0-item_pic.jpg", "promotion_price": "119.00", "price": "119.00", "num_iid": "984104264080", "is_tmall": "tmall", "area": "浙江 湖州", "detail_url": "https://item.taobao.com/item.htm?id=984104264080"
},
{ "title": "左西童装男童加绒外套2025新款儿童冲锋软壳上衣秋冬季抓绒一体绒", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01oXcH8T1TSY6oaoOVI_!!4611686018427385117-0-saturn_solar.jpg", "promotion_price": "19900", "price": "19900", "num_iid": "940992626753", "is_tmall": "tmall", "area": "江苏 无锡", "detail_url": "https://item.taobao.com/item.htm?id=940992626753"
},
{ "title": "Jkids韩国男童外套秋冬2025新款中大童儿童冬季加厚三合一冲锋衣", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01oLjToe27Y7ZyOmsFt~crop,180,0,1080,1440~_!!2902647808.jpg", "promotion_price": "449.00", "price": "449.00", "num_iid": "987437572302", "is_tmall": "taobao", "area": "上海", "detail_url": "https://item.taobao.com/item.htm?id=987437572302"
},
{ "title": "男童秋冬外套2025新款秋季可拆卸三合一冲锋衣款中大儿童男孩秋装", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01dvPL3y1iwygDUARXT_!!2200698054478.jpg", "promotion_price": "229.00", "price": "329.00", "num_iid": "987257569458", "is_tmall": "taobao", "area": "上海", "detail_url": "https://item.taobao.com/item.htm?id=987257569458"
},
{ "title": "男童三合一冲锋衣2025新款中大儿童冬季加厚外套男孩冬装派克服潮", "pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01ueh1hA1nGuNT5vgTQ_!!2847555063.jpg", "promotion_price": "99.00", "price": "99.00", "num_iid": "984566674845", "is_tmall": "taobao", "area": "浙江 湖州", "detail_url": "https://item.taobao.com/item.htm?id=984566674845"
},
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