淘宝API：获取指定商品评论数据|翻页展示|评论图片
淘宝商品评论接口item_review，可以通过商品id获取商品的评论数据，包括评论日期、图片、评论内容、追评等。可用于产品调研，市场分析等。
竞品口碑对标 批量抓取同行爆款评论，对比竞品好评卖点、集中差评缺陷，打造差异化宣传点（如竞品普遍吐槽噪音大，自家主打静音）。
行业类目调研选品 批量拉取类目 TOP 商品评价，通过好评率、吐槽点、晒图热度判断品类市场接受度，筛选低竞争高需求细分赛道。
价格口碑联动分析 结合商品售价、销量、评论负面占比，判断定价区间用户容忍度，调整定价策略。
竞品负面舆情监测 持续监控头部竞品大规模集中差评，捕捉竞品质量危机，调整自身推广节奏。
API：
请求参数：商品id
公共参数：
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
响应示例
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"rate_content": "此用户没有填写评论!",
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"rate_content": "好可爱的鞋鞋哦，因为鞋子做得偏窄，不是像勃肯那种鞋头超级宽的，穿上就显得脚很秀气，也显脚小。鞋型偏窄，不太适合宽脚，还有脚背高的人。鞋底比较薄，只有1厘米，软乎又有一定的支撑力。平时穿上走路是没有声音的，脚也很舒服。实物颜色要深一些，不是非常百搭衣服。不磨脚，正码拍。舒适度一百分，也很漂亮，适合搭纯色衣物，尽量不要穿得太花哨，缺点就是皮料原因，不能碰水，下雨是不能穿的，平时养护会麻烦一些",
"rate_date": "2026-06-19 10:11:52",
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"reply": "亲亲，感谢您在试穿后给予我们意见反馈，后续我们将会不断改进与完善产品的设计，以最优质的产品和服务来回馈广大热爱并支持我们的小可爱，再次感谢亲爱的光临，您要常来看看哦!祝您生活愉快!",
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"rate_date": "2026-06-18 20:46:13",
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"rate_date": "2026-06-17 20:28:48",
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"rate_date": "2026-06-14 18:54:08",
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"rate_content": "差评！ 脚后跟非常磨脚很硬 会磨破 鞋底也很硬！！ 不推荐购买！",
"rate_date": "2026-06-14 17:26:13",
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"reply": "亲爱的，真的很抱歉，让您的脚丫受累了。我们的鞋子研发时均由多位模特试穿，适合大部分人脚型，但由于每个人脚型均有不同，部分脚型与新鞋需要一个磨合期，亲可以试试在磨脚处涂抹面霜或用白醋进行软化，可以改善磨脚的情况。我们已将您反馈的问题提交给专业客服，请注意旺旺消息及保持电话畅通，一定积极为您处理，感谢您的支持。",
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"rate_content": "质量好，颜色无色差，大小合适，好",
"rate_date": "2026-06-14 12:04:28",
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"reply": "每次的评价都让我们万分的期待，亲的好评就是咱家最大的鼓励，是我们向前看的最大动力，我们一定会更加努力，让亲买得开心，用的放心，生活有了它而更加的舒心，爱你哦~",
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"rate_date": "2026-06-13 20:54:29",
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"rate_date": "2026-06-13 15:09:46",
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"display_user_nick": "玄***生",
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"rate_date": "2026-06-11 19:30:36",
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"rate_content": "夏天穿有点捂脚，不透气，汗脚的不推荐",
"rate_date": "2026-06-11 05:31:01",
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"reply": "亲爱的，每款鞋为了达到设计师设计的款型效果，会使用不同的材质，透气性能会有不同，建议平时多双鞋换着穿，另外多加保养，避免放置在潮湿位置，这样才能保持材料的延展性及透气性的哈。您如果有什么需要可以咨询我们客服美眉，凡我们力所能及，我们都乐意为您解答的哈！",
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"rate_content": "此用户没有填写评论!",
"rate_date": "2026-06-09 19:11:42",
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"display_user_nick": "匿名买家",
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"rate_content": "日常穿挺合适的，舒服又好看。",
"rate_date": "2026-06-08 21:27:25",
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"reply": "适合自己的，永远是最舒心的，好品质的宝贝会在时间的长河里验证它的价值，感谢您对我们的认可，未来我们还会做得更好，记得锁定收藏店铺，期待与您下一次邂逅~",
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